Indulge in high-quality underwear that fits your needs every day – from dry days to discharge, periods, postpartum and incontinence. Our designs are crafted to provide comfort and style for all body shapes and sizes, while eliminating unnecessary synthetic fibres, so you can bleed, leak, or just live, well.

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The underwear your body always wanted, but never had.
The underwear your body always wanted, but never had.
The underwear your body always wanted, but never had.

Journal

Navigating business and family

Our founder and CEO shares her way of managing how to run a new business while also being a first-time mum. It’s late March 2024. A few weeks earlier I...

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Pregnant? We've got you.

Hala underwear is so much more than period underwear. It is functional underwear for every day – whether dry, bleed or leak days – and also for changing life phases....

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Why we don't call ourselves sustainable

The apparel industry leaves a deep imprint, impacting not only the planet, but also the people who produce and consume its products. Producing pretty much anything requires a lot of...

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